Folding nothing is a core entrepreneurial skill that concerns transforming value starting with nothing.
It’s how you get from $0 to $1 to $10 to $100 to $1,000 to $10,000, and so on.
It’s a bit esoteric to think about in abstract, so I’ll explain how it works through a story.
Two years ago I forked a company named, “Resurgent,” off from our original Blue Bridge dev shop.
Resurgent is a consultancy that helps member based associations transform their website into a tool to grow membership.
Because I was approaching it as a consulting model, based on trust and expertise, I knew that speaking would be key.
I started Toastmasters and began to develop my speaking skills. That was easy enough- just a matter of commitment.
The larger obstacle was how to get speaking gigs.
Conference organizers are evaluated based on the quality of their speakers. They need to put solid people on the stage who entertain and educate.
Consider your current situation. You probably don’t speak at conferences. You probably know very little about member based associations. You’re actually very close to the spot I was when I was facing this obstacle because we had only one previous association client.
If you were me, starting at zero, how would you convince someone to let you on a stage?