The first product I created was a poll over email plugin for a CMS.
The idea came from a discussion I participated in as part of a tech user group about how to decide on a course of action affecting the group. I thought, “If someone could just send a poll over email, we’d be able to come to a decision immediately.”
I was looking for a product idea and leapt on this.
Over the next 9 months, I wore myself down writing the plugin in my evenings, weekends, and vacations. I traded work with a graphic designer to create a polished website design to sell it and build that too.
I launched it to crickets. After a month working on the website and marketing and was able to improve my 0 sales to 2 purchases.
It sucked hard.
Ideally, product opportunities organically present themselves to you:
- You scratch your own itch.
- You build something for a client that everyone needs.
- Your boss tasks you with building something that’s not in the market (looking at you Bezos.)
But most of the time, for most of us, that’s not going to happen.
So how can you deliberately identify product ideas that are winners?