Knight Errant

Most Things Don’t Work

March 6, 2020 / johnhooley

Photo: Winged Victory

I was doing product research on a Shopify plugin we’re developing and I came across this post in the Shopify forums from someone trying to sell clothing:

I invested 2000 and nothing

I’ve had my store redesigned twice. I’ve took courses, marketing courses, ripped off by *mentors* and 600 on SEO. I don’t know what to do I’m so anxious.

On the one hand, I’m sympathetic- it sucks to invest, to work, and to see nothing in return. On the other hand though, that’s sort of how it works.

Yes, there are people who stumble into customers. The dice in the roulette wheel lands on their number and they have a huge head start on everyone else.

And we see those stories. Entrepreneurs brag about their success or others promote these stories to sell their own products and services- see this method works, here’s an example.

But that’s not the way it works for most folks.

What It’s Like to Donate a Kidney

February 12, 2020 / johnhooley

A few days ago, I donated a kidney to my dad. Because it might be helpful to other donors, I’m writing down what my experience was like here- all the way from learning about my dad’s disease to walking out of the hospital with one kidney. I’ve included notes on the prep work, what the pain has been like, and what sort of medications I’ve been taking.

The Finer Things

January 2, 2020 / johnhooley

A couple days ago was New Years Eve. As a small celebration for the end of a good year, I took my single employee, his wife, and my wife, to a fancy dinner. We ate caviar, Wagyu beef, sea urchin, crab, smoked sturgeon, black garlic, truffled potatoes, and more in a series of small dishes over three hours. Each course was paired with a wine from around the world. I was so full and buzzed I was almost sick. It was great company, a wonderful experience, and a fitting end to the year. The total bill was $900.

Making Progress When You’re Stuck

December 23, 2019 / johnhooley

Have you ever read a Sherlock Holmes mystery? It starts with a case presented to Sherlock and Dr. Watson with quirky circumstances and odd details. As you read things become even less clear with increasingly bizarre events and nonsensical information. At the end though, the great detective explains all with brilliant deductive reasoning that puts each element into its place in a logical series of events.

New endeavors have a lot in common with Sherlock’s cases.

Beginnings as Leverage Points

November 4, 2019 / johnhooley

Study the hard while it’s easy.
Do big things while they’re small.
The hardest jobs in the world start out easy,
the great affairs of the world start small.
So the wise soul,
by never dealing with great things,
gets great things done.

– Tao Te Ching, Ursala Le Guin Translation

I took a personality profile called Strengths Finder six years ago and I’ve found the results of it to be accurate and useful. One of the recommendations that stuck in my mind was for “Strategic”, one of my signature themes.

Goal Setting With Winnable Games

December 22, 2018 / johnhooley

A round month of failures, part of a quarter of failures.

I think about big questions for years at a time. One of the questions that I’ve chewed on since my twenties is about goals. What’s a better kind of goal: a process goal or a results oriented goal?

Process goals you can control. You set a target focused on the process of achieving a goal. You say, “My goal is to go the gym 20 times this month.” These kinds of goals are focused on the journey, not on the results.

But focusing on the journey is a huge problem, because you should care about the results. The reason you set a goal is to achieve a result. Another problem with process goals is that by focusing on controllable actions you inherently limit your capacity to grow. You don’t need to reach beyond who you are today to achieve a process goal. Going to the gym 20 times is simply a replication of your current thinking with a certain consistency. To achieve your underlying goal of being thinner, you may need to change your workout, change your diet, your eating schedule, or your environment. Continue reading

Thinking is the 80/20 of Doing

December 5, 2016 / johnhooley

Our general is the one on the left with his foot forward.

I divide my officers into four groups. There are clever, diligent, stupid, and lazy officers. Usually two characteristics are combined. Some are clever and diligent — their place is the General Staff. The next lot are stupid and lazy — they make up 90 percent of every army and are suited to routine duties. Anyone who is both clever and lazy is qualified for the highest leadership duties, because he possesses the intellectual clarity and the composure necessary for difficult decisions. One must beware of anyone who is stupid and diligent — he must not be entrusted with any responsibility because he will always cause only mischief.

– Kurt von Hammerstein-Equord, German Commanding General

I came across this quote when I was in the Marines. The point about avoiding people who are stupid and diligent is funny, but the reason this always stuck with me is because of the observation that clever and lazy people make good leaders. It runs counter to the Puritan work ethic that permeates American culture and much advice on success.

Is Self-Reliance Holding You Back?

November 1, 2016 / johnhooley

Self-reliance is something that I’ve always valued and equate with personal strength. It’s a magical mixture of initiative, imagination, and tenacity. It’s one of the reasons that self-funding a business is so attractive. However, lately I’ve began to question its utility for entrepreneurs.

The Problem With Solutions

September 30, 2016 / johnhooley

The most common approach to starting a new business or developing a new product is to start with an idea. This approach is inherently wasteful and has built-in obstacles. It’s a symptom of a solution oriented focus.

A Productized Service Story

This is the story of SiteRescue. It is the second productized service that I launched. My goal was to achieve $7,000 – 10,000 a month in sales within six months of launching.

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