What would you do if you couldn’t grow the number of customers your business serves?
For many businesses, new customer growth is how the business grows. Demand determines the size of the business and its concurrent impact.
However, a reality that every business faces is that demand is limited. Even Amazon, a corporate leviathan that sells everything to everyone, has a limited number of customers that they can acquire.
Yesterday, I did market estimates for a new enterprise that I’m partnering on. My partner had thrown out some pricing numbers for a service we’re developing and I wanted to identify what the impact would be for different price points.
The formula looks like:Continue reading