Photo: Winged Victory
I was doing product research on a Shopify plugin we’re developing and I came across this post in the Shopify forums from someone trying to sell clothing:
I invested 2000 and nothing
I’ve had my store redesigned twice. I’ve took courses, marketing courses, ripped off by *mentors* and 600 on SEO. I don’t know what to do I’m so anxious.
On the one hand, I’m sympathetic- it sucks to invest, to work, and to see nothing in return. On the other hand though, that’s sort of how it works.
Yes, there are people who stumble into customers. The dice in the roulette wheel lands on their number and they have a huge head start on everyone else.
And we see those stories. Entrepreneurs brag about their success or others promote these stories to sell their own products and services- see this method works, here’s an example.
But that’s not the way it works for most folks.