A friend told me a story about a marketing course he enrolled in. The guy running the course offered an expensive additional offer to everyone taking it. My friend said, “I knew that it was an up-sell to profit even more on the students. I thought I was savvy by passing on it. But someone else in my cohort bought it and when I asked them about it, they told me that they always buy the up-sell. Over the next couple of years I watched their business take off. Now I always buy the up-sell. Anytime you get a chance to get more value say, ‘Yes.'”

Over the course of my career, I’ve invested a lot in developing my skills. A year hasn’t passed where I haven’t taken a course, worked with a coach or consultant, or taken on some growth oriented challenge.

I never learned something that transformed my business.

However, when I look at how we operate, I can point to lots of specific advancements from different situations and people:

  • We create content based off lessons from a Joanna Wiebe course.
  • How we scope projects is informed by a consultation with Jack Skeeles of Agency Agile.
  • Our pricing and sales process derives from training with Blair Enns.
  • And lots more.

There are all these components of the business that have been amplified in capability from the continual investment in education.

There’s probably not one key lesson that you’re missing. Unless you’re doing a terrible job, it’s unlikely that you’ll attend Tony Robbins Business Mastery conference and double your revenue based off something you learn.

The black belt isn’t a black belt because they learn a powerful move. The entire system has to progress to higher levels of capability.

One lesson at a time.

Featured image is seated figure of Miyamoto Musashi, the “Sword Saint of Japan,” and author of The Book of Five Rings. He literally fought his way up, advancing his skill in duels to the death. He started when he was thirteen and killed an adult samurai in his first duel. Used under public domain.