I was intimidated by the cost when I hired my first couple of employees. Each time, I hit a wall in the work that we could take on. I would drag my feet in hiring because I anticipated the obligation of regularly paying someone else. Eventually, I would pull the trigger and was surprised each time when I discovered that our revenue nearly doubled.
There’s a psychological effect that comes into play when we think about these sorts of investments. We tend to evaluate a decision based upon what’s apparent or easy to understand. It’s like we’re looking at an iceberg and assuming that nothing exists beneath the surface of the ocean.
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