“Your customers don’t care about this- look, even your headline says so,” Chris told me. Chris Lema is a WordPress business coach I hired to help work on our organizational structure. The headline on our homepage read, “Stop stressing and free yourself up to focus on what you do best.”

Chris was making the point that our focus on support as a service wasn’t the highest value application of our team. Customers only bought it because they had to. They didn’t care about support, except for in a few moments of pain. They wanted to move on and focus on things that they did care about. Things that were valuable.

When you want to grow your business, you have to figure out how to generate more profit to sustain growth.

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