I was on a call with a client yesterday and asked them what impacts their revenue the most?
They have a new website that they’re feeding over 1.5 million visitors to a month and monetizing that traffic through advertising. There are a bunch of technical levers that we could pull to increase ad impressions: improve site speed, optimize the mobile ad display, work on pages per visit, and etc. But while we were going through these, they mentioned that they’re sourcing advertisers through a reseller that takes a 30% cut.
30% is a huge bite of revenue.
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