“Things seem to be getting harder. After ten years of experience things should be getting easier.”

This was a comment of an employee of mine when our team spent a weekly meeting discussing the problems in our business. I had been thinking the same thing just a few days prior.

As time passes, competition increases. Simultaneously, innovation erodes your competitive advantages.

The result of this is that your business is in a state of continual evolution. You’re always adapting to new challenges in the market and an ever-shifting environment.

How you manage this is through focus.

You concentrate focus to make it easier to get ahead in one important dimension or broaden it to create more options to navigate around dead ends.

If you look at the challenges you’ll face in the next three years, will narrower or wider focus serve you better?