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The Games We Play

I played Magic the Gathering when I was a kid. If you’re unfamiliar, it’s a deck building game where you duel with another player as wizards with fantasy armies (nerd alert.) As an adult in my thirties, I was surprised that it was still around. I used to live in a neighborhood near a gaming store that hosted “Friday Night Magic” and I picked up the game again and played for awhile.

What makes it fun is that it’s complex. There’s no one way to beat an opponent, but many strategies to emerge victorious with lots of decisions to get there. For example, one player might play a “control” deck and use their cards to sabotage the efforts of the other player who tries to flood the battlefield with small creatures.

They’re both playing Magic, but they’re not playing the same game.

Your business is similar.

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Anniversary Reflection

It’s been a year since I started daily blogging / emailing. I started this practice to sharpen one of my unique strengths: my ability to generate insight through writing. I wrote every day I worked with few exceptions (pausing for conferences and personal retreats.) That came out to 196 small business growth short essays in the past year.

What did I learn? How have things changed? (https://knighterrant.co/close-out/)

One thing I learned about the process of writing is that muses are real. When you hear them whisper in your ear, that’s what you should write about. Additionally, the routine of daily writing causes your mind to develop the habit of creating. Ideas coalesce as I go about my daily work.

Regarding small business growth, it’s difficult to synthesize 196 ideas about it (all gold 😀 ) and identify changes from a year ago. That almost feels like a research project. But I would say that more than ever, I see growth as an expression of the environment. Entrepreneurs and operators need to be adept at assessing and responding to how things are and what is coming. Capturing wind in sails. And this was the theme of my first article as I started the daily practice last year, so perhaps my ideas haven’t changed so much as developed? ( https://knighterrant.co/growth-isnt-caused-by-skill/ )

It’s easier for me to perceive the change within the business from the process of writing.

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Intentional Enlightenment

Can you plan for growth?

Not as in, planning to be ready if it occurs, but rather planning to cause it to occur.

You’ve probably seen examples of both. To a large extent, businesses growth is governed by two forces:

1) The business’s available market demand.
2) The ignorance of the business operator.

A growth plan affects both of these elements.

Foundational to a growth plan is opportunity assessment:

  • What’s the relationship between the market and the product?
  • What’s the capability of the business to go to market and deliver the product?

The plan systematically evaluates the interactions between the market and the business and brings clarity to what the market demand is and what it will take to access it… Or the impetus to move on to a better opportunity.

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The Speed of Plans

This weekend, I taught my “little” from the Big Brothers Big Sisters program how to rappel. I set him up at the top of a hill and showed him how to tie in and use a friction device and a special safety knot to descend a double rope. He practiced a few times and then I took him to a steeper hill with a small cliff on it and he was able to rappel down that too. He’s scared of heights and was pretty psyched about all this. Afterwards, as we drove to an ice cream parlor, he repaid his rappel lesson by telling me a story about Thor.

The story takes place in a castle’s hall that is full of giants. They challenge Thor to a variety of tasks: wrestling a crone, an eating contest, a drinking contest, and a foot race. Despite being a god, Thor loses on every account and is humiliated. Only when he is leaving does the lord of the castle reveal to him that every contest was fixed in some manner. The crone was actually old age and all strength falls to that, the eating contest was against fire who eats all, the drinking contest was rigged with a drinking horn that had a hole connected to the sea, and the foot race was against thought, “for no action is faster than thought.” (The actual story involves more characters and scenes: https://norse-mythology.org/tale-utgarda-loki/ )

No action is faster than thought is a good lesson to take from a story.

Many problems can be anticipated long before you encounter them. One of the goals of a business growth plan is to bring these to light and address them on paper before they are realized as an obstacle to the business.

No one can predict the future, but that doesn’t mean the future is unpredictable.


Featured image is Thor and party facing the immense jötunn Skrymir in an illustration (1902) by Elmer Boyd Smith. Used under public domain.

No One Way

I attended a conference on Monday where an agency owner presented on how they had completed a profit analysis by service line. They discovered that the digital marketing service they offered had been creating a loss and eating the profit of the web development service they offered.

This amused me because I’ve often looked across the fence at digital marketing agencies and thought, “that’s a better business model.”

And I still believe it’s a better model than project based web development work, despite what the presenter found.

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Growth Plans & Athenian Generals

One of the questions that I’ve been puzzling over for the past year is, “What makes behavior strategic?”

This question arose from my StrengthsFinder’s report, where it listed one of my strengths as “Strategic.” In the context of StrengthsFinder, that is someone who “can sort through the clutter to find the best route.”

I wrote earlier this week on the benefit of questions and one of the effects of having a good long term question is that it sifts gold from the dust of your experience. Just by holding the question across the passage of time, answers begin to appear as your mind forms connections.

Some of the gold that I’ve sifted from the river is:

  • The location of strategy is at the beginning of an endeavor. Strategy concerns how you start ( Beginnings as Leverage Points ). Additionally, you can always start again, at any moment, and give yourself the opportunity for strategy.
  • A strategic perspective is oriented towards anticipation and prediction. What could happen?
  • Strategic behavior is about working in the future. It’s about making choices that warp the possible in your favor.
  • The practice of strategy is planning. The product of strategy is a plan.

Beyond just honing my strengths, I’ve been curious about how to approach small business growth from a strategic lens. As in, “What does a strategic approach to small business growth look like?”

The short answer is that it’s the development and execution of a growth plan. The long answer I’ll explore in future posts.


Featured image is Phidias Showing the Frieze of the Parthenon to Pericles, Aspasia, Alcibiades and Friends, by Sir Lawrence Alma-Tadema, 1868. Pericles held the title of “Strategos,” an ancient greek military general role that is the origin of the word strategy. He fought Sparta in the Peloponnesian War and initiated the project to build the Parthenon. This painting has to be one of my favorites that I’ve encountered. Used under public domain.

Business Organs

Businesses are whole systems. To make a comparison to your body, there are organs that have entirely different roles, but they all contribute to bringing you to life.

In any business, you’ll need some sort of function that keeps its organs healthy:

  • Finance
  • Marketing
  • Operations
  • Leading
  • People

None of these can be allowed to fall into disrepair or the entire business suffers.

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Weekly Questions

Last week, I had drinks with a consultant who spun off a side business with an unemployed brother he was trying to help. The arrangement was that they were partners. He provided his expertise in marketing and his brother was responsible for the operations. However, the situation devolved into him having to manage his brother. This wasn’t great for either of them.

I talked with the consultant for an hour about his situation and then he said, “Thanks man, I really appreciate the advice. This has been really helpful.”

The thing is, I didn’t give him any advice. All I did was ask him questions about the situation.

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Real Business Secrets

A phenomenon that I find curious is that there are often sideways effects to our choices. We do something with the intent of causing a specific outcome, but unintentional effects come along for the ride.

As an example, this week I attended PDX Mindshare, a group started by Kent Lewis. Kent’s intent was to connect smart people he knew who didn’t know each other. This created a lot of value for everyone involved, but some of the unanticipated effects were:

  • It swelled into a hiring fair with job seekers and businesses trying to match (he reined this in after the meetup started to overfill the venue.)
  • Kent developed a huge local email list of professionals.
  • Seth Godin wrote about it. And specifically the unintentional benefit it would create for Kent’s company ( https://seths.blog/2007/08/no-business-mod/ )
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Fat Margins

“I know these huge agencies that scrape buy with a 6 or 7 percent margin. My friend has 160 contractors on his team and has designed his business so that his margin is well over the normal range,” Kent told me.

Kent’s a former agency owner that I met with for drinks last night. We talked about a lot of things, but one of the topics we dove into was the ideal agency business model. His perspective was to reverse engineer backwards from the margin you’re looking to achieve (“begin with the end in mind”- see yesterday’s blog.)

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